Frequently Asked Questions

Learn more about REALuminate and our suite of technologies to help you grow your business.

What is REALuminate and what technology solutions do they offer for realtors?

REALuminate is a technology company that provides solutions for real estate agents and brokers. Our systems include a customer relationship management (CRM) system, lead generation tools, email marketing, and more.

 
How does REALuminate's CRM system help realtors manage their business?

REALuminate's CRM system allows realtors to track and manage their leads, automate follow-up communication, and store important client information. REAluminate's systems also offers analytics and reporting features to help realtors make data-driven decisions.

 
Does REALuminate offer any lead generation tools for realtors?

Yes, REALuminate offers lead generation tools such as landing pages, lead capture forms, and email campaigns to help realtors generate new leads and grow their business.

Can realtors use REALuminate's email marketing platform to send newsletters and other communications to their clients?

Yes, REALuminate's email marketing platform allows realtors to create and send newsletters, automated drip campaigns, and other types of communication to their clients and leads.

How does REALuminate's platform integrate with other real estate tools and software?

REALuminate offers integrations with a variety of other real estate tools and software, such as MLS systems, property listing services, and document management platforms. This allows realtors to easily manage all of their business operations in one place.

Is REALuminate's platform user-friendly and easy to learn for realtors who are not tech-savvy?

Yes, REALuminate's platform is designed to be user-friendly and easy to learn. We also offer training and support to help realtors get the most out of their platform.

 
Can realtors customize the branding and design of their communications using REALuminate's platform?

Yes, REALuminate's platform allows realtors to customize the branding and design of their communications, such as emails and landing pages, to match their business's branding and style.

Does REALuminate offer a free trial of their platform?

Yes, REALuminate offers a free trial of their platform so that realtors can try out the features and functionality before committing to a subscription.

How does REALuminate's platform help realtors save time and streamline their business operations?

REALuminates' platform helps realtors save time by automating tasks such as lead follow-up and email communication. It also streamlines business operations by providing a centralized location for managing leads, contacts, and communications, as well as offering analytics and reporting tools to help realtors make data-driven decisions.

What is the highest rated Customer Relationship Management (CRM) software?

According to G2, the top 10 CRM software systems are:

 
  1. Salesforce Sales Cloud.

  2. HubSpot Sales Hub.

  3. Lofty (formerly CHIME) CRM

  4. Zoho.Pipedrive.

  5. ClickUp

  6. monday sales CRM

  7. Freshsales

  8. Pipiedrive

  9. ActiveCampaign for Sales.

  10. Copper

And finally, we have an honorable mention with Freshworks.

 

Best CRM Software 2023: Compare Reviews on 810+ - G2https://www.g2.com › categories › crm

What is Customer Relationship Management software and how can it be used for real estate?

CRM software for real estate is a powerful tool that assists real estate agents in managing their relationships with clients, prospects, and partners. This software helps agents track and follow up on leads, manage contact information, create and manage marketing campaigns, and measure their overall effectiveness. By using CRM software, real estate agents can stay organized, save time, and increase their efficiency, ultimately resulting in a more successful and productive business. Visit Lofty.com to learn more about our CRM software for real estate.

What are the 3 types of CRM and how can each be leveraged for the real estate industry?

There are three main types of CRM and each can be leveraged for the real estate industry in the following ways:

 
  1. Operational CRM - This type of CRM can be used to automate and streamline real estate business processes such as sales, marketing, customer service, and support. For example, an operational CRM can help real estate agents manage their sales pipeline, automate marketing campaigns, and provide efficient customer service to clients.

  2. Analytical CRM - This type of CRM can be used to analyze customer data to gain insights and make informed decisions to improve customer satisfaction and increase profits. In the real estate industry, analytical CRM can help agents identify patterns in customer behavior and preferences, forecast market trends, and personalize their communication with clients.

  3. Collaborative CRM - This type of CRM can be used to create collaboration between customers, partners, and employees. For real estate agents, collaborative CRM can help facilitate communication and feedback between agents and clients, as well as improve partnerships with third-party service providers such as mortgage brokers and title companies. It can also include features like social media integration, chat, and customer surveys to better understand clients' needs and preferences.

 
How can I use a CRM to build my real estate empire?
  1. Utilize CRM to establish and maintain client relationships: With the help of a CRM, track your leads, manage contact information, and keep track of client interactions. Automate follow-up communications such as emails, calls, and text messages to ensure consistent communication and build lasting relationships.

  2. Develop a lead generation strategy: Segment leads within the CRM, monitor their progress, and build lead nurturing campaigns. Use social media and email campaigns to reach out to potential clients and increase lead generation.

  3. Manage your team's tasks and activities: Assign tasks, track progress, and create reports with the help of the CRM. Schedule and manage meetings, store documents, and create a centralized system to manage your real estate empire.

  4. Automate your workflow: Streamline your workflow with the help of a CRM by automating reminders, appointment scheduling, and follow-up communications.

  5. Analyze data: Use the CRM to gather and analyze data, identify trends, and make informed decisions. Track ROI and optimize your marketing efforts to increase efficiency and build a strong real estate business. By leveraging a CRM, you can enhance your productivity and build a successful empire in the real estate industry.

What are the benefits of CRM?

CRM systems offer businesses several benefits, including:

 
  1. Increased Sales and Customer Retention: CRM systems allow businesses to track customer interactions and data throughout the customer lifecycle. This helps sales teams to identify opportunities for upselling and cross-selling, as well as nurture high-value customers.

  2. Improved Customer Service and Support: By tracking customer interactions, CRM systems enable businesses to provide personalized customer service and support. They can quickly respond to inquiries and complaints, as well as provide relevant product and service information.

  3. Streamlined Internal Processes: CRM systems help businesses to automate internal processes such as marketing campaigns, sales lead tracking, and customer service. This reduces costs and improves efficiency.

  4. Boosted Productivity: CRM systems allow businesses to organize and track customer data, monitor sales and customer service performance, and automate tasks such as appointment scheduling and follow-up emails. This improves employee productivity and customer service.

  5. Valuable Insights and Data Analysis: By tracking customer data and interactions, CRM systems provide businesses with insights into customer behavior. They can use this information to make informed decisions about marketing and sales strategies.

What is the most important part of CRM?

The most important part of CRM is the ability to understand customer needs and preferences. By having a deep understanding of customers, companies can create better experiences, build loyalty, and increase sales. Additionally, understanding customer patterns and behaviors is essential for creating effective marketing campaigns and personalizing services.

What are the five 5 steps in the CRM process?

The CRM process involves the following 5 steps:

 
  1. Customer Needs Identification: The first step in the CRM process is to understand the customer's requirements and expectations by gathering data on their behavior and preferences.

  2. Customer Segmentation: CRM helps to identify customer segments and groups that share similar characteristics. This helps companies develop more effective marketing messages.

  3. Customer-Centric Strategies: Companies must develop strategies and tactics that focus on meeting customer needs, such as creating customer-centric offers and promotions.

  4. Customer Engagement: Companies need to actively engage with customers to build and nurture relationships. This involves creating loyalty programs, conducting customer surveys, and targeted campaigns.

  5. Customer Data Analysis: Companies must analyze customer data to gain insights into their behavior and preferences. This helps to develop customer segmentation models, refine customer targeting strategies, and optimize products and services.

 
Why should realtors use a CRM?

Using a CRM can provide realtors with several benefits that can help them succeed in the highly competitive real estate industry. A CRM allows realtors to efficiently manage and nurture relationships with clients, prospects, and referral sources, which can lead to increased sales and improved customer satisfaction. By automating follow-up sequences and organizing important documents and contact information, realtors can save time and stay organized. Additionally, a CRM can help realtors analyze data and track the effectiveness of their marketing campaigns, allowing them to refine their strategies for better results. Overall, a CRM is a valuable tool for realtors who want to stay ahead of the competition and build long-lasting relationships with their clients.

Can realtors customize the branding and design of their communications using REALuminate's platform?

Yes, REALuminate's platform allows realtors to customize the branding and design of their communications, such as emails and landing pages, to match their business's branding and style.

What is a CRM for Realtors?

There are many good CRM (customer relationship management) systems available for real estate agents, but some popular examples include:

 
  1. Contactually: This CRM is specifically designed for real estate professionals and allows agents to organize their contacts, automate follow-up tasks, and track their interactions with clients.

  2. BoomTown: This CRM is known for its lead generation and management tools, and provides real-time data on website traffic, leads, and customer behavior.

  3. Top Producer: This CRM offers a comprehensive suite of tools for real estate agents, including lead management, marketing automation, and transaction management.

  4. Zoho CRM: This is a flexible CRM that can be customized for real estate agents and provides a range of features including lead management, email marketing, and social media integration.

  5. Salesforce: This is a highly customizable CRM that can be adapted for use by real estate agents. It offers a range of features such as lead and opportunity management, marketing automation, and analytics.

Why use REALuminate?

Our all-in-one business suite is custom-designed for realtors, offering exceptional value without reinventing the wheel. Our bundle combines the essential systems realtors need, delivering affordable prices and streamlined functionality.

 
Why not just go through Lofty or Skyslope?

REALuminate's collective buying power allows us to offer bulk discounts to our members. With thousands of members, we can provide the same discounts as the largest market centers, without interfering in your business. As a white-label provider, we work behind the scenes to empower you to succeed in your business. When comparing us to Lofty or Skyslope, consider the benefits of REALuminate's collaborative purchasing power and our personalized, realtor-focused business suite.

Is REALuminate a real estate Brokerage?

No, REALuminate is a white-label technology provider that supplies realtors with the necessary tools to run their business successfully. Our focus is on empowering realtors with advanced technological solutions, enabling them to streamline their workflow and achieve their business goals.

Will I receive training?
  1. Absolutely! We provide comprehensive training tailored to your needs for as long as you require it. Initially, our team will offer an in-depth overview of all our systems. After signing up for membership, our partners will provide personalized training on their individual system for about an hour. A dedicated personal trainer will be available to support you for up to 3 weeks. Additionally, our partners offer hotlines, FAQ sections, and a vast library of training videos to answer any questions you may have. If you require further assistance, the REALuminate team is always available to help.

How long will I receive training?

At REALuminate, we provide personalized training for as long as you require it. After signing up for membership, our partners will offer 1-on-1 training on their individual system for about an hour. You will have a dedicated personal trainer available for up to 3 weeks. In case you have any queries or concerns, our partners offer hotlines, FAQ sections, and an extensive library of training videos. If you need further assistance, the REALuminate team is always available to help.

What happens if I change my mind?

At REALuminate, there is no obligation to renew your membership. We offer flexible plans to meet your needs, so you can choose the one that works best for you. We are committed to providing exceptional service and support for as long as you are a member.

Can I cancel my membership at any time?

At REALuminate, we understand that your needs may change over time. You can cancel the automatic renewal of your membership at any time. We offer three membership levels - Month to Month, Quarterly, and Yearly - to ensure that you have the flexibility to choose the best option that suits your requirements. Our priority is to make sure that you are completely satisfied with our services.

I have to use my firms Transaction Management System, can I get a discount?

Unfortunately, we cannot offer any discounts on our services if you are using your firm's transaction management system. At REALuminate, we offer these systems as a package deal as per our agreement with our vendors to maintain our great pricing. However, our pricing structure still allows you to receive these services for less than if you purchased any one of them alone. We believe that our services provide great value to our clients and we are always committed to delivering top-quality solutions to help you succeed in your business.

Can I purchase any of these systems individually?

Our systems are only available as a package deal, and cannot be purchased individually. This is because we have agreements with our vendors to offer these services at a discounted rate as part of our bundled package. However, our pricing structure ensures that you still get these services at a lower cost compared to purchasing them separately.

What do I do with my existing client data?

If you already have client data that you want to import into the Lofty system, there are a few options available to you. Our team at REALuminate and the Lofty team can assist you with the process to ensure a seamless transfer of your leads. Simply reach out to us for assistance.

Why use REALuminate?

Our all-in-one business suite is custom-designed for realtors, offering exceptional value without reinventing the wheel. Our bundle combines the essential systems realtors need, delivering affordable prices and streamlined functionality.

 
Why not just go through Lofty or Skyslope?

REALuminate's collective buying power allows us to offer bulk discounts to our members. With thousands of members, we can provide the same discounts as the largest market centers, without interfering in your business. As a white-label provider, we work behind the scenes to empower you to succeed in your business. When comparing us to Lofty or Skyslope, consider the benefits of REALuminate's collaborative purchasing power and our personalized, realtor-focused business suite.

Is REALuminate a real estate Brokerage?

No, REALuminate is a white-label technology provider that supplies realtors with the necessary tools to run their business successfully. Our focus is on empowering realtors with advanced technological solutions, enabling them to streamline their workflow and achieve their business goals.

Will I receive training?
  1. Absolutely! We provide comprehensive training tailored to your needs for as long as you require it. Initially, our team will offer an in-depth overview of all our systems. After signing up for membership, our partners will provide personalized 1-on-1 training on their individual system for about an hour. A dedicated personal trainer will be available to support you for up to 3 weeks. Additionally, our partners offer hotlines, FAQ sections, and a vast library of training videos to answer any questions you may have. If you require further assistance, the REALuminate team is always available to help.

How long will I receive training?

At REALuminate, we provide personalized training for as long as you require it. After signing up for membership, our partners will offer 1-on-1 training on their individual system for about an hour. You will have a dedicated personal trainer available for up to 3 weeks. In case you have any queries or concerns, our partners offer hotlines, FAQ sections, and an extensive library of training videos. If you need further assistance, the REALuminate team is always available to help.

What happens if I change my mind?

At REALuminate, there is no obligation to renew your membership. We offer flexible plans to meet your needs, so you can choose the one that works best for you. We are committed to providing exceptional service and support for as long as you are a member.

Can I cancel my membership at any time?

At REALuminate, we understand that your needs may change over time. You can cancel the automatic renewal of your membership at any time. We offer three membership levels - Month to Month, Quarterly, and Yearly - to ensure that you have the flexibility to choose the best option that suits your requirements. Our priority is to make sure that you are completely satisfied with our services.

I have to use my firms Transaction Management System, can I get a discount?

Unfortunately, we cannot offer any discounts on our services if you are using your firm's transaction management system. At REALuminate, we offer these systems as a package deal as per our agreement with our vendors to maintain our great pricing. However, our pricing structure still allows you to receive these services for less than if you purchased any one of them alone. We believe that our services provide great value to our clients and we are always committed to delivering top-quality solutions to help you succeed in your business.

Can I purchase any of these systems individually?

Our systems are only available as a package deal, and cannot be purchased individually. This is because we have agreements with our vendors to offer these services at a discounted rate as part of our bundled package. However, our pricing structure ensures that you still get these services at a lower cost compared to purchasing them separately.

What do I do with my existing client data?

If you already have client data that you want to import into the Lofty system, there are a few options available to you. Our team at REALuminate and the Lofty team can assist you with the process to ensure a seamless transfer of your leads. Simply reach out to us for assistance.

Questions or Want to Know More?

Check out our FAQ’s Page or contact us using the form below. 

Contacts

980-443-9808

support@REALuminate.com

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